Gimme Shelter.

Pioneers on the new frontier of sound. Bandits on the beat. Jammin' on the one. Gregory Lattimer and Kevin Smith are throwing the garage door wide open; get your rig and head on down to the tightest after-school program going! NOW Records is the rebellion's response to a music-industry malaise: during a time when your ma and pa's record/cd collection has joined ye ol' polaroid camera for novelty status, NOW embraces the one-off rock single. Get yer ya-yas out, in a hurry; tomorrow is not promised thee...

It's an idea whose time has come back around: YouTube hits are posing as the modern Billboard chart, why not make music for the masses that you can pull right off the dime-store shelf? Who's got time to wait for the 17 track magnum opus? 

These imminent impresarios are as likely to get their work done with an oversized wrench as with a microphone. When the owner of Music City Motorcycle (Panhead Phil) heard what they were up to, he extended the ultimate barracks, to bang their drum in. 112 square meters of grease-monkey heaven; an instant studio legend! There they are now, nestled in behind the Harley V Rod - VROOM - wait! That's not a's a Gibson! They're singin' anthems to the dearth of corporate ideals now:

"Keep, ancient lands, your storied pomp!" cries she

with silent lips. "Give me your tired, your poor,

Your huddled masses yearning to breathe free,

The wretched refuse of your teeming shore,

Send these, the homeless, tempest-tost to me,

I lift my lamp beside the golden door!"

Thank you Kevin and Gregory for bringing love, and lightness to a challenged industry.